Trovata

Trovata

Launching enterprise fintech

The simplest way to describe Trovata is that it's like Intuit's Mint for large scale enterprise businesses. Their platform automates manual tasks like account and transaction aggregation where spreadsheets are standard system of record.

Using a proprietary machine learning algorithm the platform can also forecast financial positions up to 13 weeks (1Q) into the future.

Defining the brand

Working directly with their founder and their lead product owner I designed and branded the platform working through a number of initial concepts and brand directions. Ultimately we landed on a clean, modular design that allows the platform to expand over time.

Initial explorations

My role

–– Brand & product strategy
–– Creative & UX direction
–– UI & UX design
–– Brand collateral design
–– Pitch deck design

BRAND DESIGN

Scott Albert